Kapital, often stylized as "KAPITAL" in all capital letters, is a Japanese clothing brand known for its distinctive and eclectic designs. The brand was founded by Toshikiyo Hirata in 1984 and is based in Kojima, a town in Okayama Prefecture, Japan. Kapital is known for its unique approach to denim and casual wear, blending traditional Japanese craftsmanship with a global perspective and a sense of whimsy.

Some key characteristics and elements associated with Kapital include:

  1. Denim Expertise: Kapital is highly regarded for its denim creations. The brand is known for its use of various denim treatments, washes, distressing techniques, and patchwork to create one-of-a-kind jeans, jackets, and other denim products.

  2. Eclectic Style: Kapital's designs often feature a mix of cultural influences and styles from around the world. They incorporate elements from Americana, workwear, military, vintage, and even bohemian aesthetics, resulting in a distinctive and eclectic look.

  3. Unique Embellishments: Kapital products are often adorned with unique details like embroidery, patchwork, sashiko stitching, and hand-painted designs, making each piece of clothing a work of art.

  4. Relaxed Fit: Many Kapital garments are known for their relaxed and comfortable fits, which contribute to their casual and laid-back appeal.

  5. Iconic Logo: The brand's logo features a smiley face with an eye patch, which has become a recognizable symbol of Kapital.

Kapital has a dedicated following of fashion enthusiasts who appreciate its unconventional and artistic approach to clothing design. The brand's commitment to quality and craftsmanship, as well as its willingness to experiment with traditional materials and techniques, has earned it a prominent place in the global fashion landscape. Kapital's collections include a wide range of clothing and accessories, from jeans and jackets to shirts, hats, and more, all reflecting the brand's unique and innovative style.

Back to blog

Rad Picks